We continually test and compare different approaches to voter contact so we can develop a strategy that maximizes impact and value for every client. In 2014, we compared different turnout levels among groups receiving various voter contact treatments in Missouri.
+1.23% Turnout GOTV Mail Only
+1.17% Turnout GOTV Mail & Robocalls
+1.33% Turnout GOTV Mail & Live Call
+1.50% Turnout Social Pressure Mail Only
+2.03% Turnout Soc. Press. Mail & Live Call
+0.00% Turnout (51%) Control Group (No Contact)