AWARD WINNING DIRECT MAIL

125M

Pieces Mailed Since 2012

66

Major industry awards

1

Unrivaled Team

MAIL THAT MOVES THE NEEDLE

We’re constantly experimenting and studying how to make direct mail more effective – from optimizing an individual piece through eye-tracking to finding the most effective patterns and combinations of positive, contrast, and negative pieces over the course of a complete campaign.

THE WINNING FORMULA

We get to know you, your supporters, and the persuadable voters in your race, using our experience and in-depth polling and analytics.

Our political and creative teams work together to develop a mail strategy, plotting a course through bold ideas.

Our art team delivers with execution you won’t get anywhere else.

THE SCIENCE OF SUCCESS

Eye-tracking tests of individual mail pieces allow us to see what parts of the piece capture the most attention and then tweak artwork, copy, and layout to make sure the message is delivered and remembered.

“I’ve worked campaigns for a long time and I’ve never seen the stuff Cruz is putting out,” said one campaign staffer in the state, referring to [Axiom’s] mailers.

—Politico

Reaching the right voters in real time, every time.