INTEGRATEDBRANDBUILDING

FINDING YOUR IDENTITY

Our team helps you develop a winning brand by finding the answer to key questions about your values and target audience.

01

PERSONALITY

What human characteristics should your brand identify with?

02

AFFILIATION

What kind of movement are you building?

03

ORGANIZATION

What kind of culture will define how your brand operates?

04

VISION

What goal motivates your brand?

BILL EIGEL, MO

Outsider candidate Bill Eigel needed a strong, recognizable brand to stand out from the field in his race for State Senate. Here’s how Axiom delivered, from inspirations to implementation.

FINAL IDENTITY

DEVELOPMENT

BRANDING IN ACTION

Our consulting team develops bold strategies and executes creatively to help tell stories and win elections.